Adelaide itour
SEO Search Engine Optimisation
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Adelaide itour Search Engine Optimization Guide
What is Search Engine Optimization?
Meta Tags – Finding Your Keywords
Meta Tags - Developing Your Descriptions
The Importance of Site Content
What is Search Engine Optimization?
Search Engine Optimization is the process of optimizing (or simply improving) your website content so that it can be indexed by search engines and found more quickly by those that are already looking for your services. When your website is poorly optimized, you are making it difficult for potential customers and clients to find your website on the Internet. By optimizing your company website, you greatly improve your chances of being found on the Internet and capturing those that are most likely to buy your services because they are already looking for you.
The process of Search Engine Optimization can seem overwhelming at first, but it is actually a very simple process. The techniques, changes, and improvements that will be discussed throughout this manual are referred to as Organic Search Engine Optimization. Organic Search Engine Optimization may sound like a highly technical word, but the simplest way to explain it is that it is a process of including content rich information on your website using key words, descriptions, and links to other websites to tell search engines what your website is about, what services you offer, and in turn allow potential clients and customers to find you more quickly on the Internet.
Everything that will be discussed throughout this manual will be broken down and simplified to make the process of Search Engine Optimization easier for you and your company.
What are Robots?
Referred to as many different names (including Web Crawler, Web spider, Bots, or Web robot), robots are programs and automated scripts that browse the Internet to provide up-to-date information to search engines and improve search results for end-users.
When a robot visits your site, it not only compares your keywords, description, and content, but it also follows links that you include in your website. While we will get to the importance of links later, this is an important factor in your website optimization.
The robot, being an automated script, then makes a decision about the importance of your page and relevant content. This information is then used by search engines to index your site and rank it. While all websites are indexed, it is the ranking part of the process that you should be most concerned about. Getting indexed by a robot is simply a matter of having a website, while being ranked highly is a matter of how you optimize your website and how easy it is for robots to crawl and index your website in comparison with your competition’s websites.
For the purposes of this manual, we will be concentrating on optimizing your website for robots, Web Crawlers, Web Spiders and other programs. While these same techniques can be used for any type of website, the specifics of this manual will enable you to quickly and easily optimize your website as a small business owner in your local area.
What are SERPs?
When using a search engine, SERPs are simply the Search Engine Results Pages. These are the pages that appear with listings when searching for something on the Internet. When you enter the term ‘adelaide virtual tours’ in a search engine such as Google, several results will appear. If you were to perform the search right now you would notice that Adelaide itour holds the number one, number 2 and number 3 spot on Google as a result of your search for ‘adelaide virtual tours’. While reading this manual, keep in mind that you are not trying to compete with national companies, but you ARE trying to compete with your local competition. Your goal in optimizing your website is to hold the number one spot for your business type in YOUR area.
What is Page Rank?
There are many factors that determine the ranking of your website. Google uses page rank to display a numerical rating that is basically a measure of the importance of your website compared to other websites. While the term Page Rank is a trademark of Google, a similar process is used by all search engines in deciding which websites to display at the top of search engine result pages (SERPs).
The higher
your page rank; the better the chances your website has in appearing first when
someone is looking for your business type in your area. While improving your
page rank may take some time and effort on your part, once done correctly it is
a free form of advertising that works for you time and time again.
There are several different ways to improve your page rank, including hiring a
professional. We will be going over simple ways to improve your page rank
without spending a lot of money on a Search Engine Optimization Consultant.
While we do provide these services for our clients, we have provided this
complimentary manual to help you, should you choose to optimize your business
website yourself.
What Are Meta Tags?
Robots need more than just website content to correctly categorize a worldwide
network of websites. Meta tags help search engines understand the information
that a given website is presenting. We will be focusing on two specific type of
Meta tags; keywords and description.
In order to see the Meta tags of a certain webpage, all you have to do is
right-click and select ‘view source’. Below are screenshots highlighting
specific Meta tags that we will be discussing, categorised
in the search engines for the words that you choose to put in your Meta data.
Meta Tags - Keywords
The keywords you choose must also appear on the Web page where you insert the key words. Over the years, robots have become much more sophisticated due, in part, to something called ‘keyword spamming’, unless there is content on the page that relates to the keywords, your keywords may be ignored.
The description of your website is Meta data that allows you, as a website
owner, to provide a custom description of your website for search engines to
display. This allows you to give a more meaningful description for your listing,
instead of allowing search engines to create their own descriptions based on
page content. Your description should be short and concise as most search
engines only display one or two lines of text below the title of your website.
It’s also important that you create different descriptions for each of your
pages. You will want the description of your ‘about us’ webpage to be different
than your ‘contact us’ page, and your ‘services’ webpage to be different from
your ‘pricing’ page. This will improve the chances that your target customers
and clients will find the information that they need more quickly. Once a
prospective customer or client does find your website in a search engine result
page, you’ll want your description to draw them to click on your link.
Meta Tags – Finding Your Keywords
Using an internet tool named Word Tracker; I found the following most frequently
used keywords when searching for a virtual tour provider. They are as follows:
Real estate virtual tours
Virtual home tours
Virtual tours for realtors
Virtual tours real estate
Virtual tours of million-dollar homes
Virtual 360 home tours
360 virtual tour
360 virtual tours
Virtual tour provider
Virtual tour service provider
360 tours
360° virtual tour hotels
360 virtual home tours
Virtual tour company
Home tour 360 virtual tour providers
360 panorama, virtual tour
If you were a virtual tour provider, then all of these would be extremely good
keywords to have on your website, however you must keep in mind that using these
generic keywords would put you in direct competition with ALL virtual tour
companies. Remember, you are only competing with companies in areas that YOU
service. So, when you use keywords, be sure to use the name of towns, cities, or
counties that you service. For example, the first keyword you may want to use if
you were in the Adelaide, SA area is ‘Adelaide real estate virtual tours.’ If
you were in the Melbourne area, you may want to use a keyword such as ‘Melbourne
360 tours’.
Note: Keywords are NEVER full sentences.
Meta Tags - Developing Your
Descriptions
Your descriptions should accurately describe the information presented on a
particular webpage. You can also use a description to tell potential customers
and clients why they should click on your link instead of any other link
displayed in the Search Engine Result Pages. An example of this would be to put
something such as ‘10% off your first order’ or ‘multi-location packages
available.’
When using the description as suggested above with a coupon or multi-package
offering, be sure to include information on that webpage that describes the
offer or the description may be ignored or disregarded. If the description does
not accurately describe the information that is presented on the webpage, you
will also immediately lose the interest of the potential client or customer when
they are disappointed to find out that the webpage contains absolutely no
information about the description that they saw on the Search Engine Results
Page.
The Importance of Site Content
